Let's go 'social shopping'
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connect to brands that they care about
Offline retailers have long held that online shopping will never replace a visit to the shops because sitting at a computer clicking on links is just not as much fun as hanging out at the mall
"There are a lot of myths about how social Groupon is
It allows users to manage their various deals and discount services and upcoming apps for the iPhone and Android handsets will highlight nearby deals
It puts its full catalogue on the site and its fan page has 800,000 members
It boasts that half of the top 25 retailers use the site but the level of integration varies, from those who simply see it as a way to gain fans to "like" their brands to firms, such as clothing firm Asos, which are happy to allow users to make purchases from within the social network
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